Problem
The dental group managed multiple clinic locations, services, doctors, opening hours, and promotional updates across a website that was difficult to keep consistent. Location information was repeated manually, service pages lacked a standardized structure, and routine content or SEO updates depended too heavily on technical support. Patients also had to navigate too many steps before reaching the most relevant clinic and booking action.
Objectives
- Create a modern multi-location website with a consistent patient journey
- Centralize clinic
- service
- doctor
- offer
- and contact information in a custom CMS
- Make location-specific content easier for the internal team to update
- Improve mobile navigation and appointment calls to action
- Create structured SEO controls for service and location pages
- Reduce duplicated content management across clinic pages
Work completed
- Discovery and content architecture
- Patient journey and information architecture planning
- Responsive UI/UX design
- Frontend website development
- Custom CMS and content modeling
- Service and location template development
- Doctor and team profile management
- Appointment CTA and enquiry flow optimization
- SEO metadata and structured content controls
- Performance optimization
- Responsive QA and launch support
Solution
The Prism Services designed a responsive healthcare website backed by a custom content management system. Shared service information, doctors, clinic locations, hours, contact details, FAQs, offers, and SEO fields were modeled as structured content instead of being duplicated page by page. Location pages automatically pull the correct clinic details while still allowing location-specific content where needed. The public experience was reorganized around service discovery, clinic selection, trust signals, and appointment actions, with mobile-first navigation and reusable page components keeping the experience consistent as the group adds new locations.
Technology stack
Systems integrated
Project gallery
Desktop screenshots
Mobile screenshots
Additional images
Process
- Discovery
- Content Architecture
- UX Design
- Development
- CMS Modeling
- SEO Setup
- QA
- Launch
Measurable or qualitative results
- 58% faster average time to publish routine clinic and service updates
- 27% increase in appointment CTA completion on mobile after simplifying location and booking paths
- 41% fewer duplicated content edits when clinic details changed
- New location pages could be launched from the CMS without rebuilding the page structure